Spring has finally sprung in the Las Vegas area. The spring market is traditionally the hottest Real Estate market across the valley. This is the time where it starts getting warmer, and people are not only ready to buy and sell, but also ready their homes. When you are a real estate you will want to inform your clients of all the changes going on in the spring, and also how competitive the market is going to be. A Las Vegas home comes on and off the market like it is going out of style, so you will not want to wait on a home if you really love it, because it can be gone the next day it will be gone. If you are representing the SELLER, they will have a lot of questions on how to prepare their home for the new owners, such as set ups, marketing tactics, and open houses. You will only get one impression when you are showing your home, so encourage your seller to take the walls, shampoo the carpets, and get the landscaping done; also something you could add to your presentation is before and after pictures! Everyone likes to think they are getting their monies worth, and if you show that you put effort into your home, the buyers will most likely get your home in mind while they are searching for a new home. Pricing in the spring is also very important. If you overprice, the home may sit and you may have lost out on your best buyers. Clients are always afraid to under price the home, but in a strong real estate market, this can be a great play by creating multiple bidders. Having multiple buyers is good for your home because people are more than likely to out bid each other making them pay more the home getting you your desired price. When you are representing the BUYER, the best thing you can do is educate them on the Spring Market, how it works and the pricing. Try getting them with a lender; getting them pre-approved will save you both a lot time searching for homes in their budget. Get to know the seller, a lot of buyers have won because the seller wants their home to go to a family, and hand writing a letter to the seller about why you love the house and how well you will take care of it, might actually make you stand out and make them want their home to go to you. As an agent you also have a lot to do to prepare for the spring market, study up on certain areas that you will want to take your future clients too, and know about the neighborhoods. This is a great time to find new clients and help clients who didn’t accomplish their real estate goals the year before. I like to focus on listings in the Spring, they sell fast and for top dollar. Also, listings turn into buyer clients via sellers buying another home, open house leads, sign call leads, etc. There are plenty of buyers and lots of sellers out there, so go get ‘em!
Have you been marketing your listings like crazy, and it seems like nothing is working? There are tons of different ways you can get good marketing without paying for it. In this blog I am going to give you some tips and tricks to get your listing BOOSTED to the top if every marketing page with less work. Like momma always said, work smarter, not harder. Start at the basics; think about inbound marketing vs. traditional marketing. It’s not just about the advertisements in magazines or online. Inbound marketing focuses on providing customers with valuable content, instead of pushing out a specific message. Traditional marketing does work though, especially social media marketing, nine out of ten people in Las Vegas run to their cell phone or computer every time they need something. That is not any different when they are looking for a home, or an agent to assist them with their home. With that being said, people will always come if there is content involved, do not just post blasts on your pages with only properties, start getting people engaged in your posts, that’s what is going to make them think of you when they are looking for an agent. Not just someone who knows how to post a listing, but someone who gets involved. Start blogging, and no I do not mean once a month, I mean at least two to three times a week with good content, and with posts people actually want to read and learn about, like the market, the economy, and such. Everything in your marketing should be data-driven; do not repeat the same mistakes over again by not looking at your stats. Carefully evaluate what your data is telling you about you audience and about their likes and dislikes. If they give better feedback about blogs that are about chicken nuggets, start blogging about chicken nuggets. Check your website, email, and social media analytics at least once a week. With that being said, if you try to please everyone in your blogs, you will please no one. Think about the audience you actual want to come to your pages and interact with you, and then let your words drive from there. Try thinking about your ranking in the Google search engines as well; if you are not ranking higher than your competitors than you have a serious problem…. Think about it, people who live on social media want to do nothing less than to spend their time searching through Google to find you on the 5th page with half content. They typically go with the first ten (and that is pushing it) and compare and pick the best one. Start thinking about your content building and how you are going to get your website on the first page of Google. Seventy-five percent of content gets zero links, and 50 percent gets two or fewer facebook interactions. Try to get others to start reading your content. Think about a three-step plan: Research topics and issues your audience cares most about to use as the basis of your content; write high-quality and 500-plus word articles about those issues; and have a plan to promote your content via email and social media. There is plenty of blogs you can research to get ahead of your competition in marketing, the real question is; Do you have what it takes to be the best in this business? That gives you something to think about.
Do you feel like you are in a rut not only in your life; most people do not even know where to start when it comes too excelling in their life and business. In this blog, I am going to give a couple of tips and tricks on how to stay two steps ahead of your fellow peers. The first thing you are going to want to do is stay positive. Your attitude on your life will always determine how you live it. If you think you are having a bad day, and nothing is going right, that is exactly how your day is going to go, but you think about the positive even when things are not going so great, that’s when things will start to look up in your life. Even if you hit every light on the way to work causing you to be five minutes late, and you think there is nothing good about that; there is. At least you have a job you can go to everyday, and get a pay check; some people do not get that privilege. Finding the positive in the worst situations is something that will already keep you ahead of the negative people out there. Not only is it very important YOU stay positive, it is also important that the people you decide to surround yourself with are also positive. No that does not mean everyone you hang out with has to be little miss sunshine, but keeping people with the same goals and mind state as you, will keep you on the right and positive track. Finding people who like to do the same things as you, even if that is sitting on your couch on a Sunday afternoon, watching movies, and eating a tub of ice cream. Don’t try to force yourself into a friendship you know you do not belong in. Start exercising, yes I did say exercise. When you exercise it release endorphins in your brain that make you feel happiness, and a sense of accomplishment. When you are feeling good about yourself that is what is going to make you want to push hard in every aspect of your life. Even if that means going on a treadmill for 5 minutes a day just to say YOU did and you succeed your daily goals. Some times when your day is just go, go, go you have to take a second to slow down. Don’t be so caught up in a routine that you forget to appreciate the little things in life. Enjoy a conversation or take a step outside to enjoy a fresh breath of air. Trust me when I say there is no greater joy in life than reaching out a helping hand to someone in need. That does not always mean someone who has less than you, but I bet if you try one time a month to pay for the food for the person behind you in line, it will make you feel a whole lot better about yourself, and your life. Do not know be scared to get out there and experience life. Take risks, life will keep going on; keep helping other and please do not ever forget to help yourself.
Across the Las Vegas Valley, the spring is the busiest time to list your home for sale or rent; not only in the spring months, but when school gets out as well. People do not want to typically move when it is 50 degrees outside, so right when it starts to get warm out people will be on the hunt to find homes to rent and buy. I am going to give a few tricks to make your home stand out and to get the move activity on it. You sellers of all people will probably ask you the most questions in the process or listing the home. They will want to know exact what they are supposed to be doing to get their home ready, rather it be having the home empty and clean or staying in it to keep it staged for the next owner. You only get one first impression, so tell your clients to take the time to paint that room, replace that carpet, mulch that bed, or de-clutter that basement. The outside appeal is what is going to stand out the most, making sure the grass is cut, and all the weeds are gone is what is going to attract your buyers at the first glance. If a buyer pulls up and sees a messy front yard, it might turn them off to the entire house before they even get inside. Having a good front yard, will start them off already loving the house and will give a little room for dislikes inside the home! Pricing is also a very important factor when it comes to listing your home in the spring, having an over-priced homed might steer away your potential buyers. For a buyer, the best thing you can do is educate them on the spring market, and how fast house come on and off the market; if they love one they need to snatch it up as soon as possible because it might not be there the next day. Getting pre-approved for a loan is also fatal for your home buyer, because already having a number ready will keep you from looking at homes not in their price range and wasting not only your time, but your buyers time. Little things will matter when making an offer, like having a larger down payment, having fewer contingencies, and being flexible on settlement date. Find out as much as you can about the sellers. In some cases, buyers have “won” a home because they wrote a personal letter to the seller saying why they loved the house or how they could see starting a family there. The best thing you can do when you are representing either the buyer or the seller is have the most information you can. Educating both the seller and the buyer on what the spring market for the current year is crucial if you want the transactions to move quicker, and easier. Also, listings turn into buyer clients via sellers buying another home, open house leads, sign call leads, etc. There are plenty of buyers and lots of sellers out there, so go get ‘em!
Are you buying a new home for you and your family, and you do not how to make the house you purchased a HOME! Well, I am going to give a couple of improvements you make to your new home in hope it makes it feel more cozy, and comfortable. First, you are going to want to make sure you clean the home before you move in, that might seem silly, but you do not actually know who came into the property before you came in, and just getting a touch in cleaning before you start bringing furniture will really improve the way you first feel in your new home! Do not forget to get the carpets shampooed! Before you actually start moving your furniture in, think about what you would like to see in your home once all your furniture is there. That might be something as simple as painting the wall, or maybe a little more complicated things, like redoing the flooring, or changing all the cabinets. Have your realtor set you up with a handyman that can give you some advice on how to improve the property, and help give you some ideas to improve your property! Try doing that before you have all your furniture in the home, so it will make things easier when you are moving, and you will not have a couch in your way while painting the living room. Once you have made all the improvements to the inside, start thinking about how you would like to set up your home. Start thinking about things like what furniture you will need to purchase, or new appliances you will want to have in the home. Having a plan before you start bringing furniture into the home will really make the moving process we all dread, a breeze. Not only will you want to think about the couches and the giant entertainment center you will be bringing, think about the picture frames, and wall nic-naks that will also be brought to the new house. After you have thought about the inside, think about the outside. If you have a big back yard, what are you going to do back there? Think about a garden or a pool if your yard is big enough. If you have kids, you might want to think about making an area for the kids, getting a sandbox, or a trampoline to get them busy during the days will really improve your home, and make it feel more like a home! Moving right along to the front yard, something as simple as adding plant to your walk ways, or grass can really make your house feel like a home. Every day you will want to come to a house that you love looking at, we all do. If it looks blah out front, it will make you feel like the entire house is blah. Making your house a home will take time, it will not happen overnight, be patient and take your time.
Do you as an agent have the WOW factor when it comes to moving Real Estate? You may not think it is a big deal, but impressing your clients not only will ensure them to come to you with all of their Real Estate needs, but will also have them sending their friends and family to you as well! If you are anything like me, you probably do not even know how to get the wow factor, or what truly impresses your clients when it comes to their needs. I have done some research and I am going to let you in on what I have learn clients LOVE and what keeps them coming back! Start demonstrating passion in what you are doing rather that is listing their house for rent/sale or if it taking them to 15 for sale properties in hopes to finding the perfect one for them. When your client knows you are passionate about your job, will have them keep their trust with you! “Interesting people don’t just have interests; they have passions, and they devote themselves completely to them,” Bradberry writes in a blog posted on realtor.com! Do not only demonstrate it thought. Become it, pretending you are passionate about something you are not will eventually show through.. Try becoming everything YOU would want in a real estate agent! Try starting new techniques. People will naturally radiate towards you when you have something new they have not seen nor tried. Venture out, and start reading more about Real Estate, and what is going on in the current market. I know no one likes to go back to school once they are done, but try taking a class on the current market, or maybe how the market is changing in the last year. Getting out of your same routine will also help you as the agent get new clients and keep the new clients. Embrace your quirks. Do not ever hide behind a person that is not YOU! People will be able to see that, being yourself even if that means you have to have 3 coffee’s before you show a single house (we have all been there). The more yourself you are with your clients the more they will trust you and the more they will like you in the long run! For example, billionaire Warren Buffett has never fit the high-rolling lifestyle and prefers to continue to live in a modest home he purchased in 1958 for $31,500, despite his wealth since. The more you act like who you are the more it will show while you are connecting with your clients. When you are pretending to be something you are not, you will feel uncomfortable and that will make the clients uncomfortable. Never forget to keep learning. About anything, not just real estate, keep learning about the environment, the economy, the world around you. The more you are educated, the more you can help when your clients do not know what their next move will be. Try keeping ahead of the game, and keeping your eye on the prize; Rome was not built in one day, and your business will not be either. Keep focused and humble; Happy Reading!
After your deal closes, how hard are you trying to keep in touch with past clients? Most agents do not speak another word to their client when the deal closes and that is losing them business in the long run. As an agent you may want to start reaching out to your clients, as nearly half of home buyers say they do not have a “go-to” real estate agent! Some surveys show that buyers spend very little to no time searching for a new agent once they are ready to buy another home, or sell their current home. They typically go with the first one they can find and do not research the agent to see if they can work on a deal together to make both of them happy. “Study shows a large percentage of the market is up for grabs, not only because many homeowners do not have a preferred agent, but also the fact that most homeowners aren’t doing heavy research before hiring one,” says Dan Stewart, CEO and co-founder of Happy Grasshopper”! With that being said, reaching out to your clients after your deal is closed will have them keeping you in mind for not only future personal real estate, but will also keep you in mind when they have friends and family who need an agent referred to them. According to past surveys found online, a lot of homeowners like to receive Real Estate updates such as new listings in their neighborhood or other neighborhoods they were looking at before they purchased the home they are currently living in, even if they are not in the market to buy. Sending them a simple text or email asking if they would like to receive updates will put you ahead of the game when it comes to Real Estate agents. Not only do they like to receive updates on listings, they also like to see home maintenance and updates on what other home owners are doing in the neighborhood; such as new landscaping! Only about 19% of home owners received information and updates from their real estate professional. Keeping in touch will not only build the relationship you have with your client but also build your business when they purchase another home or refer someone over to you. A couple of tips on how to keep in touch with your clients are sending an email asking how their new purchase is, sending them a fridge magnet with your information and yearly calendar on it, or even something as a simple follow up call saying you appreciate their business and hope to work with them in the future. Building a relationship with client will not always work though, you will have times when they are not very happy you reached out to them, but don’t let that discourage you, the next one you reach out to might have 3 referrals for you to reach out too. The market is very competitive these days, and keeping in touch with your clients will keep your booming, and keep it growing.
After all the holidays are over, people are un-boxing and getting rid of all the trash and putting it on the curb. What people are not realizing is that is screaming to thieves “Hey I just got a band new tv, come rob me!” If those owners are seller opening their doors to complete strangers, habits like that put them in great danger. In this blog, I am going to give you a couple of ways to keep burglars away from your listings and keep your seller safe! Maintain the outside of the home. I know this seems hard when it is cold outside, but if you keep an unkempt yard thieves will think you have abandoned the home, and it will make you an easier target. Get to know your neighbors. Most people just wave and smile at your neighbor but never get the chance to get to know them, and if you introduce them to your agent before you list the home, they will not be as alarmed when they see strangers coming and going from the house! Thank the power of lighting, keeping lights, or a tv on inside will keep criminals out of your Las Vegas home. A thief does not want to get caught and if you are keeping on the lights, they will think someone is awake in the home, and it will keep them out! But if you keep the lights inside on, do not keep your outside lights on all night; it might make them think you have left for a long period of time during the night. Yes, I know this sound redundant but KEEP YOUR DOORS LOCKED AT ALL TIMES! It is amazing how many people think they in a safe enough neighborhood that they do not need to lock the doors, but that cannot be further from the truth. People typically break into homes in nicer neighborhoods because they have valuables to steal. Invest in some sort of alarm! Thieves are usually in and out of the home in ten minutes, and they know police do not respond that fast, but getting a some sort of sounded alarm might scare them off the they break through a window or an unlocked door. Take in too consideration surveillance cameras and I know that seems a little pricey but if you catch something as simple as a license plate on camera, you can find the criminal that broke into your home. Go through your home, and mark all your valuables down. It can be as simple as writing everything you value on a sheet of notebook paper and storing it where no one can find it, and if in the event something did happen you can go through and see if what was taken. Most people do not realize what they are missing until you go to use it or wear it and it is gone. Take precautions when you have your home listed, and when you are letting complete strangers come look at every inch of your home.
Have you been renting for a while, and you want to upgrade into a better home but you do not know where to start looking? I am going to give you a couple of tips on how to make sure you secure a GREAT new rental. First and for most, start with what you are looking for in a new home. Knowing how many bed and bathrooms you require to live is a good place start, and then looks to see if you want a back yard or porch. Even if it things as little as you want a home that has no paint on the walls, or having the whole painted can make your search a lot easier. After you have wrote down what you are actually looking for in a home, set your budget accordingly. Do not start looking at home out of your price range that you would not be able to afford comfortably. Most places require you make about two times the monthly rent to qualify. Divide your pay in half, and start looking in that price range. You can look on multiple websites for properties in your price range and in your preferred neighborhood. After you have done a little research, set a plan to meet with a leasing agent to show you the properties. Here at Black and Cherry Real Estate, we have leasing agents that will show you, and help you apply for properties, free of cost to you as the renter. It makes looking for a rental simple and stress-free. Get out there and look at these properties, you never know if you will like the same house you loved online by just looking at the photographs. Once you go see the property ask as many questions as you can think of. You do not want to get stuck in a lease in home you do not like because you did not ask questions at the beginning. Ask if the owner is willing to paint, or replace carpet, or fix landscaping, and have the home deep cleaned. Ask about the deposits, how much they are and how they work. Next you will want to meet with the Property Manager/Landlord of the home. Pay attention to how fast they respond, how educated they answer your questions, and how they plan to manage the property! Ask them about the application and the lease process and see company’s rules and regulations and how things will work once you move into the home. Once you have ask the manager all those questions, and after you see how they are you will see if they are someone you want to rent from for a year or plus! When you are on your way to getting a new home, you will want to consider all of these tips. If you start to see red flags with the home before you move in, it might be time to look at a different property. Take your time, and do not rush into a home you are unsure about.
Following up with your home owner after the deal closes is very important! When you have a client, reaching out to them is very important because even though you are in contract with them, you might not be their go-to real estate agent. If you build a real relationship with them, they will think of you first when they are ready to purchase another home, or sell their current home. Not only will they think of you when they are ready to repurchase they will also send referrals to you. A lot of home buyers and sellers do not do a lot of research before finding their preferred agent, so when you have a client you will want to reach out to them as much as possible and always keep them updated with their property and other properties on the market, or in their neighborhood so when they need an agent you are the first person that comes to their minds. Doing little things to stay in your client’s mind, like sending them a yearly calendar, a fridge magnet, or even just a yearly post card will truly make a difference when they are ready to re-purchase a home. Thirty-six percent of homeowners say they find it beneficial to receive communication from a real estate professional, even if they aren’t in the market to buy or sell, according to the survey. They say they are particularly interested in receiving information such as listings and open houses in their neighborhoods. Forty percent say they would like to receive home maintenance tips and information on neighborhood events. But only 19 percent of homeowners say they actually receive such communication from their real estate professional. The study found that homeowners overwhelmingly prefer to receive information via email instead of text message, phone call, or social media communication. Keeping in touch with your client will not only raise your chances of having them re-purchase from you, but it will also have them refer people to you! Couples of ways you can stay in touch with your client are email, text, or even try calling them. According to recent surveys home owners truly appreciate when their Real Estate agent reaches out to them, not only for their business but too wish them Happy Holidays, or even receiving a little Happy birthday text can make all the difference. This suggests communication initiated by an agent might be enough to turn a lead into a sale, even if it takes years before the client is ready to buy or sell. Agents are missing opportunities to cultivate relationships with past and potential clients so when it is time to move, they know who to call. Typing a quick email takes less than a minute, but it will make all the difference when it comes to keeping in touch with your client. So get out there, reach out to your owners and try and get more business! Good luck, and happy reading!