Spring has finally sprung in the Las Vegas area. The spring market is traditionally the hottest Real Estate market across the valley. This is the time where it starts getting warmer, and people are not only ready to buy and sell, but also ready their homes. When you are a real estate you will want to inform your clients of all the changes going on in the spring, and also how competitive the market is going to be. A Las Vegas home comes on and off the market like it is going out of style, so you will not want to wait on a home if you really love it, because it can be gone the next day it will be gone. If you are representing the SELLER, they will have a lot of questions on how to prepare their home for the new owners, such as set ups, marketing tactics, and open houses. You will only get one impression when you are showing your home, so encourage your seller to take the walls, shampoo the carpets, and get the landscaping done; also something you could add to your presentation is before and after pictures! Everyone likes to think they are getting their monies worth, and if you show that you put effort into your home, the buyers will most likely get your home in mind while they are searching for a new home. Pricing in the spring is also very important. If you overprice, the home may sit and you may have lost out on your best buyers. Clients are always afraid to under price the home, but in a strong real estate market, this can be a great play by creating multiple bidders. Having multiple buyers is good for your home because people are more than likely to out bid each other making them pay more the home getting you your desired price. When you are representing the BUYER, the best thing you can do is educate them on the Spring Market, how it works and the pricing. Try getting them with a lender; getting them pre-approved will save you both a lot time searching for homes in their budget. Get to know the seller, a lot of buyers have won because the seller wants their home to go to a family, and hand writing a letter to the seller about why you love the house and how well you will take care of it, might actually make you stand out and make them want their home to go to you. As an agent you also have a lot to do to prepare for the spring market, study up on certain areas that you will want to take your future clients too, and know about the neighborhoods. This is a great time to find new clients and help clients who didn’t accomplish their real estate goals the year before. I like to focus on listings in the Spring, they sell fast and for top dollar. Also, listings turn into buyer clients via sellers buying another home, open house leads, sign call leads, etc. There are plenty of buyers and lots of sellers out there, so go get ‘em!
Have you been marketing your listings like crazy, and it seems like nothing is working? There are tons of different ways you can get good marketing without paying for it. In this blog I am going to give you some tips and tricks to get your listing BOOSTED to the top if every marketing page with less work. Like momma always said, work smarter, not harder. Start at the basics; think about inbound marketing vs. traditional marketing. It’s not just about the advertisements in magazines or online. Inbound marketing focuses on providing customers with valuable content, instead of pushing out a specific message. Traditional marketing does work though, especially social media marketing, nine out of ten people in Las Vegas run to their cell phone or computer every time they need something. That is not any different when they are looking for a home, or an agent to assist them with their home. With that being said, people will always come if there is content involved, do not just post blasts on your pages with only properties, start getting people engaged in your posts, that’s what is going to make them think of you when they are looking for an agent. Not just someone who knows how to post a listing, but someone who gets involved. Start blogging, and no I do not mean once a month, I mean at least two to three times a week with good content, and with posts people actually want to read and learn about, like the market, the economy, and such. Everything in your marketing should be data-driven; do not repeat the same mistakes over again by not looking at your stats. Carefully evaluate what your data is telling you about you audience and about their likes and dislikes. If they give better feedback about blogs that are about chicken nuggets, start blogging about chicken nuggets. Check your website, email, and social media analytics at least once a week. With that being said, if you try to please everyone in your blogs, you will please no one. Think about the audience you actual want to come to your pages and interact with you, and then let your words drive from there. Try thinking about your ranking in the Google search engines as well; if you are not ranking higher than your competitors than you have a serious problem…. Think about it, people who live on social media want to do nothing less than to spend their time searching through Google to find you on the 5th page with half content. They typically go with the first ten (and that is pushing it) and compare and pick the best one. Start thinking about your content building and how you are going to get your website on the first page of Google. Seventy-five percent of content gets zero links, and 50 percent gets two or fewer facebook interactions. Try to get others to start reading your content. Think about a three-step plan: Research topics and issues your audience cares most about to use as the basis of your content; write high-quality and 500-plus word articles about those issues; and have a plan to promote your content via email and social media. There is plenty of blogs you can research to get ahead of your competition in marketing, the real question is; Do you have what it takes to be the best in this business? That gives you something to think about.
Do you feel like you are in a rut not only in your life; most people do not even know where to start when it comes too excelling in their life and business. In this blog, I am going to give a couple of tips and tricks on how to stay two steps ahead of your fellow peers. The first thing you are going to want to do is stay positive. Your attitude on your life will always determine how you live it. If you think you are having a bad day, and nothing is going right, that is exactly how your day is going to go, but you think about the positive even when things are not going so great, that’s when things will start to look up in your life. Even if you hit every light on the way to work causing you to be five minutes late, and you think there is nothing good about that; there is. At least you have a job you can go to everyday, and get a pay check; some people do not get that privilege. Finding the positive in the worst situations is something that will already keep you ahead of the negative people out there. Not only is it very important YOU stay positive, it is also important that the people you decide to surround yourself with are also positive. No that does not mean everyone you hang out with has to be little miss sunshine, but keeping people with the same goals and mind state as you, will keep you on the right and positive track. Finding people who like to do the same things as you, even if that is sitting on your couch on a Sunday afternoon, watching movies, and eating a tub of ice cream. Don’t try to force yourself into a friendship you know you do not belong in. Start exercising, yes I did say exercise. When you exercise it release endorphins in your brain that make you feel happiness, and a sense of accomplishment. When you are feeling good about yourself that is what is going to make you want to push hard in every aspect of your life. Even if that means going on a treadmill for 5 minutes a day just to say YOU did and you succeed your daily goals. Some times when your day is just go, go, go you have to take a second to slow down. Don’t be so caught up in a routine that you forget to appreciate the little things in life. Enjoy a conversation or take a step outside to enjoy a fresh breath of air. Trust me when I say there is no greater joy in life than reaching out a helping hand to someone in need. That does not always mean someone who has less than you, but I bet if you try one time a month to pay for the food for the person behind you in line, it will make you feel a whole lot better about yourself, and your life. Do not know be scared to get out there and experience life. Take risks, life will keep going on; keep helping other and please do not ever forget to help yourself.