HOW-TO BUILD A BETTER BUSINESS

The real estate business is constantly growing with competition. Most agents find it very hard to make their business different from others; it is difficult but not impossible. If you look at other brands like McDonalds, Burger King, and Wendy’s they are all basically the same thing, but they are all successful because they all offer different things that make their business stand out from the rest. Thinking out side of the box will really get buyers and sellers reaching out to you to try and get you to help them. Most people have a big plan for their business, but do not have the resources to start it. Here are a couple different ways you can stand out from the competition; first thing, provides legendary customer service. Most people think this is a no brainer, but it is actually one of reasons people will shy away from you as a Real Estate agent. Finding out exactly what your client wants, and not trying to figure it out for them will really help you when helping keep your client. Having a good attitude even after showing them 15 properties they did not love will keep them around for you to make your commission at the end. When you have good customer service with your clients you build relationships with them, which help you when find them home! If you make a mistake, something big or small, let them know and see what your best option is to fix it. Keeping your clients trust is what will keep them as your client, once you break their trust they will no long want to work with you. Going along with that, being honest with your clients about what you offer and what you can help them with is what will make you stand out from the all the other real estate agents in the Las Vegas area. Can’t deliver by a due date? Call and let your buyers know. One of your field reps messed up on a bid? Immediately have a tough conversation with your client. Lying to customers is like shooting yourself in the foot. If your customers catch you lying, they will lose faith in you and may even spread negative feedback about your business. One common form of dishonesty in business is failing to share bad news. When you are thinking about the things you can make different about your small business, try starting a blog. If you are tired of being looked over, get on here and start writing. Write about fresh ideas, write about the market, people love to read things on the internet, start being one of those things; be sure you are not just shoving your business down people’s throats not only can you talk about the market and your business, write about entertaining and educational content. Offer your clients a guarantee. Can you guarantee next-day delivery? Are you confident enough in your product or service to stand behind it 100%? If so, guarantee it. Adding this type of assurance to your marketing message shows customers and prospects that you truly care about their satisfaction. Here’s the only thing you need to remember: you must back up your guarantee if and when the time comes.